Privacy policy

Verity Labs UK Limited is committed to protecting and respecting your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.veritylabs.co.uk. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Verity Labs UK Limited.

Personal information we may collect from you

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our site www.veirylabs.co.uk. This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • Details of transactions you carry out through our site and of the fulfilment of your orders.
  • Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

Behavioural and other advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. We believe that advertising is more interesting to you when it is relevant.

We may use personal information for this purpose including:

  • the information you voluntarily provide to us;
  • geographic location information, which we may determine through your IP address, from your mobile device, or other ways;
  • data we receive from third parties; or
  • your visits to our website or your use of our services (commonly referred to as “Behavioural Advertising”) via the use of cookies.

You can control how cookies are used via your browser.

Cookies and our cookies policy

This section explains how and why we use cookies. A cookie is a small file of letters and numbers that is stored on your computer or smartphone when you visit a website. Cookies are useful as they help us to provide you with a good experience when you browse our website, for example by storing your preferences and maintaining your shopping cart. They also help us to improve our website. Our website uses cookies to distinguish you from other users of our website.

We use the following types of cookies:
  • Strictly necessary cookies: these are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website and to use a shopping cart.
  • Functionality cookies: these are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Analytical/performance cookies: they allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. Some of these are third party cookies which analyse website usage.
  • Targeting cookies: these cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests. We may share it with third parties to help tailor advertising to your particular interests.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”) Google Analytics uses “cookies” to help the website analyse how uses use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

For the avoidance of doubt, if at any time you wish to disable our cookies you may do so through the settings on your browser, but if you do so you will not be able to use certain important features of our service.

Where do we store your personal data?

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of this website you must keep this password confidential and secure.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How do we use your personal information?

We use information held about you in the following ways:

  • To ensure that content from our site is presented in the most effective manner for you and for your computer.
  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you about changes to our service.

We may also use your data to provide you with information about services which may be of interest to you and we may contact you about these by post or telephone.

Sharing and disclosing your information

We may share and disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may disclose your personal information to third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If Verity Labs UK Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Verity Labs UK Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Your rights

Everyone in the scope of the UK GDPR has rights relating to the collection and use of their personal data. The rights that apply to your personal data that is held within Verity Labs UK Limited are listed below:

Right to be Informed: We will always be transparent in the way we use your personal data. You will be informed about the processing through relevant privacy policies.

Right to Access: You have a right to request access to the personal data that we hold about you and this should be provided to you.

Right to Rectification: We want to make sure that the personal data we hold about you is accurate and up to date. If any of your details are incorrect, please let us know and we will amend them.

Right to Erasure: You have the right to have your data ‘erased’ in the following situations:

  • Where the personal data is no longer necessary in relation to the purpose for which it was originally collected or processed;
  • When you withdraw consent;
  • When you object to the processing and there is no overriding legitimate interest for continuing the processing;
  • When the personal data was unlawfully processed; or
  • When the personal data has to be erased in order to comply with a legal obligation.

Please note that each request will be reviewed on a case-by-case basis and where we have a lawful reason to retain the data or where exceptions exist within our retention policy, then it may not be erased.

Right to Restrict Processing: You have the right to restrict processing in the following situations:

  • Where you contest the accuracy of your personal data, we will restrict the processing until you have verified the accuracy of your personal data;
  • When processing is unlawful, and you oppose erasure and request restriction instead; or
  • Where we no longer need the personal data, but you require the information to establish, exercise or defend a legal claim.

Right to Data Portability: In certain situations, you have the right to obtain and reuse your personal data for your own purposes via a machine-readable format, such as a .CSV file.

Right to Object: You have the right to object to the processing of your personal data in the following circumstances:

  • You no longer want to receive direct marketing.
  • Where processing is based on our legitimate interests

If you want to exercise any of your rights listed above, please contact us at Verity Labs Limited, Unit 9 Bessemer Crescent, Aylesbury, England, HP19 8TF or by email info@veritylabs.co.uk.

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.

Contact

Questions, comments and requests regarding this cookies and privacy policy are welcomed and should be addressed to info@veritylabs.co.uk.